Translation is not just about the words on the page
This may sound obvious, and it is, but you’d be surprised at how many people don’t consider all the factors that go into translating documents and websites. There are some great tips for Spanish...
View ArticleMarket Research Techniques and The Hispanic Market
This week, the AARP released a survey looking at older Hispanics in the U.S. workforce, and the survey provides a good example of the difficulties of doing survey research on Hispanics. The AARP...
View ArticleBeyond Translation: Appealing To Culture
A recent Nielsen Consumer Insight study compared the success of different types of ads in the Hispanic market. Nielsen focused on Hispanic bilinguals, those who reported using Spanish and English...
View ArticleHispanic 101 (Part 5): The Spanish Language in the U.S. and Effective...
The Spanish language may seem daunting with so many different dialects in use among U.S. Hispanics. Luckily, there is a common, non-regional version of Spanish used often among U.S. Hispanics in...
View ArticleEffectively Engaging The Hispanic Market
Every year, there are a few occasions that seem to offer easy opportunities to connect with Hispanics, such as Cinco de Mayo, Three Kings’ Day or Hispanic Heritage Month. Advertisers new to the...
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